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Mika is the new face of Hugo Boss fragrance

It seems that Hugo Boss returns to bet on more familiar faces to put on its publicity image. If the bet last season was the actor Orlando Bloom for Orange Boss fragrance, this time is the singer Mika who will star in the campaign Boss Man

Lebanese singer appears in a promotional image certainly does not look that we were used: elegantly dressed in a suit and tie undone, even with slightly shorter hair and slicked. Certainly a very remarkable change compared to look colorful and almost bizarre that used to show the singer in her public appearances.

By Mika will not be strange to get in front of a camera for image of a fashion house or a fragrance. Several years ago a campaign also starred Paul Smith , although the fact that it poses is not his forte.

Gone was the now famous campaign featuring actor / model Jonathan Rhys-Meyers for Hugo Boss several seasons ago and was undoubtedly the most successful, being shown not to gamble for a media name will ensure success .

February 28, 2011 - Posted by | celebrity, fashion news, fragrance, product

1 Comment »

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    Comment by hgh side effects | March 7, 2011 | Reply

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