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Avenc and making-of of the campaign Longchamp Spring-Summer 2011

After a few seasons with the untouchable Sasha Pivovarova image, Longchamp has renewed and changing face. As with Kate Moss. The new signing is Audrey Marnay who stars Spring-Summer 2011 campaign French firm.

Audrey Marnay is already known in this world for his editorials and other campaigns, whether for Versace and Calvin Klein, among others, but also acted as an actress in several movies. For now we only see before the camera lens of the great photographer Patrick Demarchelier in a dream landscape.

For this campaign Longchamp has launched a mini-movie clip as when we see a making-of well-prepared with comments from key players in the study (yes, that landscape is false).

Great initiative from the marks on us to know the intricacies of high quality every year or every detail of their releases. So more accurately see what lies behind each image.


February 2, 2011 - Posted by | campaign, collections

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