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Launch collection, Ultra Lavande Lancome

The French brand Lancôme launches its spring 2011 collection called “Ultra Lavande” all in shades of purple, lavender and violet.

Collection Ultra Lavande is so feminine and with a variety of products in soft colors such as lipsticks, eyeshadows, nail polish, lip gloss and gel eyeliner.

A curiosity of the model who stars in the campaign, Julia Roitfeld , is that she is the daughter of powerful former chief editor of French Vogue.

Regarding the products, there are the shadows that are creamy powder and has a curious package and that, despite being shallow, has a lid that keeps dust pressed and compacted. Colors have the effect of wet gloss , metallic and soft.

The pencil (Le Crayon Khol Naturale) come in colors pink and light purple almost a royal blue. But the mascara (Ultra Lavande) is the Hypnose Drama , which is famous for the incredible effect in bulky yarn, this collection comes in purple and another version with glitter gel.

The Drew Glow Base is a primer transparent liquid that sets makeup and can be applied before or after the base.

The collection is also composed of a quartet of shades , whose packaging is decorated with a butterfly tie and designed by Alexis Mabille. Colors are in shades of purple violet, pink and pearly.

The lipstick of the new collection is ultra creamy and light, and this collection comes just in color Berry Rose (pink-red). But the gloss presents three shades of color (natural beige, pink and lavender). This has moisturizing ingredients and a generous glow.

The glaze could not miss this line and have two shades of lilac and purple. The Lâncome promises lasting effect of nail polish for up to seven days, and nails flexible, shiny and resilient.

Although the collection consists Ultra Lavande Lâncome of the blush (La Rose Butterfly) presents its packaging design bowtie and butterfly design by Alexis Mabille, Ballerine Nude in color (a mix of grooming, lavender, violet and peach).

Surely spring will Lâncome and very feminine tones and fluffy, shiny and smooth.

January 30, 2011 - Posted by | beauty, collections, makeup, product


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    Comment by Jaime Levandowski | February 10, 2011 | Reply

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