Firman Ozzy

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Trends for Summer 2011 – Collections Resort

The Resort Collection is the newest fashion calendar in the Northern Hemisphere (May-July). Surely, you’ve probably heard about it. The event serves as a preview of next summer and is also known as mid-season. The purpose of this type of collection is increasing sales of luxury brands, they need new products every fortnight or even weekly in its stores. This practice was already being adopted by the retail market of the big magazines and the prêt-à-porter felt compelled to overhaul the sales system not to lose.

The name of the collection, “resort” (English word meaning refuge) says it all and shows the audience: people with a privileged economic status, that during the spring travel the world cruise or stay at luxury resorts to enjoy summer vacation. And also the celebrities from the red carpet, of course.
Collections Resort 2011 brought parts apparently simple, but with a more detailed look you can see the boldness and exuberance of the pieces. While each brand has complied with its identity, most of the collections is the predominant appeal of sports.

The technological capabilities of the prints did not inhibit the femininity of floral prints and even Vintage graphics and vibrant colors have welcomed the half-season. Some brands have brought ethnic prints, which appeared in small proportions.


January 13, 2011 - Posted by | trend

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