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Want to sell more magazines? Invest in Lady Gaga, Rihanna, Taylor Swift and avoid Blake Lively

On one hand it is often the target of controversy due to its unusual looks, on the other all this extravagance has its positive side: leveraging the sale of magazines.

It was revealed that a study released by WWD. According to the site, put the singer on the cover any magazine was secret of success in sales in 2010.

Some examples:

The July issue of the journal Rolling Stone sold 250,000 copies, tripling the average publication.
The Cosmopolitan April was the best selling edition of the year: 1.7 million.

Already Vanity Fair the same month was second edition sold over the year, Behind only the issue that brought Angelina Jolie.

At the opposite extreme, considered one of the biggest celebrities of the year sales failure was the actress Blake Lively. Although reference fashion and always in the best-dressed lists, it seems that the darling of the covers Louboutin not caught on. The Vogue stamped by it, for example, had second worst year of sale. Who knew?
The study also found that celebrities like Anne Hathaway and Taylor Swift not guarantee good numbers.

And in 2011, who will be a bestseller?


January 11, 2011 - Posted by | magazine

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